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The Two Dimensions of Market Orientation
This is a post by Ralph Christian Ohr (@ralph_ohr) Recently, I was reading an interesting HBR article, named: “Meeting the Apple Game of Customer Perception” by Ndubuisi Ekekwe. The key paragraphs for...
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The flip side of uncertainty
When we present new ideas that are better or different to what currently exists they carry the weight of uncertainty. This is a problem we all face. What is uncertain is unappealing. And everything...
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Practice frame shifting to spot untapped innovation opportunities
Perception separates the innovator from the imitator. To see anew, learn to set aside preconceptions by exploring new perspectives. How might we shift our perspective and explore what we might be...
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Live life at the intersection of interesting if you want to push...
There a many traits that separate innovators from non-innovators, one of them is the ability to perceive differently. Put simply, perception separates the innovator from the imitator. Thus, innovations...
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